FC Tucker Company

  • Broadcast

Here's an example of a couple 30-second TV spots we had a hand in creating. Pardon the quality of the low"ish" resolution Flash-encoded files. The full hi-def files are a little on the hefty side for the site. What we really want to impress upon you is the strategy of creating a basic look and template that can shelter different voice tracks to highlight a range of brand benefit messages for both the company and its agents. The process is not quite as simple as it sounds, but the program works because it's uber-efficient and budget-friendly production over time.

Concept, Strategy and Copy by Bernie Combs, Creative Direction and Supervision by Scott Willy, Animation and SFX by Jeff Hopler for Vision 3, Original Score Composed by Troye Kinnett for Earshot Audio Post.