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Amy Lee had an idea. Bridal, Prom and LBD (little black dress) meets consignment. "Just because it's consignment doesn't mean it's used," Amy likes to say and apparently she's right. With the doors just now open, she has hundreds of gently and never worn designer dresses at value prices. At our initial meetings we discussed identity needs, business planning, interiors and naming, Amy shared a few sketches, a couple naming ideas and talked a lot with her hands. We dig that in clients. Then we went back to the studio and broke out some ideas of our own and together, I think we nailed it. What do you think?

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